Friday, 4 November 2016

New Marketing Strategy

 Are you wondering why we have a new colour scheme for this newsletter? Is it just me, or do we have a new logo?

P.A.C.E. Canada has partnered with BrandEQ to promote our 30th Anniversary in 2017, as we prepare to launch a number of initiatives to celebrate this milestone. BrandEQ's wide marketing network and expertise, combined with the firm’s marked history of working with and supporting philanthropic causes, will make for a perfect fit for us. 

“Here at P.A.C.E. Canada our goal is to further education for young children both in Jamaica and Canada,” says President Sandra Whiting.  “We believe it is important that we get our message out to as many constituents and potential partners as possible.  BrandEQ has the professional pedigree to achieve that for us, and has demonstrated a commitment over the years to causes such as ours.  We know that they will bring a new dynamic to the organization, and help us to further our work moving forward.  We are pleased to announce BrandEQ as our marketing partner.  With planned growth, we need a partner to help us guide our strategic direction.”
Some of the initial deliverables of this partnership include a redesign of our logo; a new logo for the 30th anniversary; and a new colour scheme that will be included on our promotional material and social media platforms.

We have already updated the Facebook and Twitter accounts with this new branding, and launched our new Instagram account, @PACECanada.

Over the years we have collected a variety of “Objets d'art” from the students at the school we sponsor. You might have seen these on display at the Starwberry Social events in the past. These items are being photographed and will be used as part of our promotional merchandise during 2017. You will also see them on our social media postings, and some are included throughout this newsletter.

Finally, we are working with BrandEQ to redesign the content and navigation of the website. Some of you have told us that, for example, it is difficult to find membership and donation information on the site. So these are the  types of things we intend to fix with the next release.
As you can see, there are many exciting things planned for 2017 and we look forward to having more members volunteer to get involved in making these plans a reality.

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